Healthcare can feel frustrating when symptoms are treated one at a time without looking at the bigger picture. Your Formula was created to provide a more personalized, medically guided approach to wellness care, helping patients better understand concerns related to hormones, weight, energy, sexual health, digestion, skin, hair, and overall well-being.
Founded by Dr. Jonathan Zaidan, MD, and Suzana Marku, NP-C, Your Formula offers telehealth services to eligible patients throughout Michigan and Florida. The practice combines comprehensive evaluation, laboratory review when appropriate, evidence-based treatment, and ongoing provider support to create care plans tailored to each individual.
A Personalized Approach to Modern Wellness
Your Formula was built on a simple idea: patients deserve care that looks beyond a single symptom or laboratory value. Many concerns can overlap. Fatigue may be connected to sleep, hormones, thyroid function, nutrition, stress, or metabolic health. Weight changes may involve appetite regulation, insulin sensitivity, lifestyle, or hormonal factors. Sexual wellness can also be influenced by hormones, circulation, mood, sleep, and overall health. Your Formula takes these connections into account when evaluating your needs and building a treatment plan.
How Your Formula Works
Care begins with a detailed digital intake designed to help your provider understand your health history, current symptoms, medications, lifestyle, and goals.
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A consultation and evaluation with a licensed medical provider
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Laboratory testing when clinically appropriate
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Review of hormonal, metabolic, thyroid, or other relevant health factors
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Prescription therapies when appropriate
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Targeted supplementation
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Lifestyle and wellness guidance
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Ongoing follow-up and treatment adjustments
The goal is to create a plan that is practical, personalized, and responsive to how you are actually feeling over time.
Meet Dr. Jonathan Zaidan, MD
Dr. Jonathan Zaidan, MD, is a co-founder of Your Formula and an experienced gynecologist whose decades of work in women’s health have helped shape the practice’s approach to personalized, comprehensive care.
Throughout his career, Dr. Zaidan has focused on addressing the complex and evolving healthcare needs of women across different stages of life. As the owner of Women’s Excellence in Obstetrics & Gynecology and the Endometriosis Center of America, he has extensive experience in women’s healthcare, including gynecologic conditions, reproductive health, hormonal changes, menopause, sexual wellness, and complex conditions such as endometriosis.
His experience caring for women has given him a deep understanding of how symptoms and health concerns can affect not only physical health, but also a woman’s energy, confidence, relationships, and overall quality of life. This perspective is an important part of the philosophy behind Your Formula.
As a co-founder, Dr. Zaidan brings his clinical experience and women’s health expertise to the leadership and development of Your Formula’s model of care. While he does not actively see patients through Your Formula, his experience helps inform the practice’s commitment to individualized evaluation, evidence-based treatment, patient education, and ongoing clinical oversight.
Meet Suzana Marku, NP-C
Suzana Marku, NP-C, is a co-founder, nurse practitioner, and primary provider at Your Formula. She shares the practice’s commitment to personalized care, patient education, and continued provider involvement, with a particular focus on women’s hormonal health and wellness.
Suzana has completed specialized certification through the North American Menopause Society, expanding her expertise in the evaluation and management of hormonal changes throughout a woman’s life. Her advanced training provides a deeper understanding of the complex role hormones can play in symptoms related to energy, mood, metabolism, sleep, sexual health, menstrual changes, perimenopause, menopause, and overall well-being.
While menopause care is an important part of her expertise, Suzana’s approach to hormone management extends to women of all ages and life stages. She understands that hormonal concerns can arise well before menopause and that each woman’s symptoms, health history, and goals require an individualized approach.
Suzana takes the time to evaluate symptoms in the context of the whole person, considering health history, lifestyle, wellness goals, and appropriate laboratory findings. Rather than relying on a one-size-fits-all approach, she works with each patient to develop a personalized treatment plan based on their unique needs.
Meet Jeremy DeSantis
Jeremy DeSantis is a performance coach, nutrition consultant, and founder of Team DeSantis, specializing in individualized nutrition, training, metabolic health, and performance optimization.
With years of experience working with individuals across the full spectrum of health and performance, Jeremy’s clientele ranges from high-level competitive athletes pursuing elite performance to recreational individuals focused on improving their health, body composition, energy, and overall quality of life. His approach combines science, experience, and individualized strategy to help each person better understand their body and create sustainable results.
Jeremy’s work frequently incorporates comprehensive lab analysis and collaboration with medical providers to help connect the dots between health and performance. As part of Your Formula, he helps bridge the gap between medical care and real-world implementation by translating complex health information into practical strategies patients can understand and apply to their everyday lives.
Whether the goal is elite athletic performance, improved body composition, better metabolic health, or simply feeling and functioning better, Jeremy believes there is no one-size-fits-all approach. His mission is to educate, empower, and provide the tools necessary for each individual to take greater ownership of their health, performance, and future.
Comprehensive Services for Women and Men
Your Formula offers personalized services across several areas of wellness and medical care, including:
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Hormone replacement therapy
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Testosterone replacement therapy
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Menopause care
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Sexual health
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PCOS care
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Thyroid care
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Medical weight loss and GLP-1-based treatment when appropriate
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Skin and hair health
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IBS care
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Endometriosis support
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Persistent fatigue and stress-related wellness concerns
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Peptide therapy
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Fitness and performance-focused support
Care Designed to Continue With You
Your Formula’s approach does not end when a prescription is written. Follow-up is an important part of care because your symptoms, laboratory findings, treatment response, and goals may change over time.
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Review your progress
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Discuss questions or concerns
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Evaluate treatment response
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Review laboratory findings when needed
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Adjust medications or recommendations when appropriate
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Help keep care aligned with your long-term goals
This ongoing relationship supports a more responsive and personalized experience.
Why Choose Your Formula
Your Formula combines the convenience of telehealth with the clinical oversight of licensed medical providers. The practice was designed for patients who want easier access to individualized care without sacrificing thoughtful evaluation and ongoing support. Your Formula also works with a PCAB-approved pharmacy and is LegitScript certified. These credentials support the practice’s commitment to clinical integrity, responsible prescribing, and a structured patient experience. Most importantly, the focus is on how you want to feel after care: more energized, more confident, more comfortable, and more connected to your health.
Our Mission
Your Formula’s mission is to expand access to personalized, medically guided care through a modern telehealth model while giving patients providers who genuinely listen and continue adjusting care over time. The practice aims to make healthcare more convenient without making it impersonal. By combining medical expertise with technology-enabled care, Your Formula helps patients receive comprehensive evaluation, evidence-based treatment, and ongoing support in a streamlined setting.
Discover Personalized Care With Your Formula
You deserve care that looks at more than a single symptom. Whether you are seeking support for hormones, weight, energy, sexual health, digestion, skin, hair, or overall wellness, Your Formula can help you better understand what may be affecting how you feel and explore appropriate options for moving forward.
Your Formula with telehealth services available to eligible patients throughout Michigan and Florida. Call (313) 380-5779 to book a consultation and learn how Dr. Jonathan Zaidan, MD, and Suzana Marku, NP-C, can help build a personalized plan around your health and goals.